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Just Play is a passionate toy company and global leader across a broad range of children's consumer goods including figures, playsets, dolls, plush, role-play and dress-up. We create unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play was founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg, in 2010. Since then, Just Play has become the #6 toy company in North America, according to NPD. To learn more about our products, please visit www.justplayproducts.com. Follow us on LinkedIn, Instagram (@justplayproducts), Facebook (@justplay), and Twitter (@justplaytoys).

Just Play Questions

The Just Play annual revenue was $29 million in 2026.

Jerry Goldsmith is the COO of Just Play.

253 people are employed at Just Play.

Just Play is based in Boca Raton, Florida.

The NAICS codes for Just Play are [3399, 33993, 33, 339].

The SIC codes for Just Play are [39, 394].

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