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In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

Fisher-Price, Inc. Questions

The Fisher-Price, Inc. annual revenue was $884.6 million in 2026.

Scott Chegg is the CEO of Fisher-Price, Inc..

438 people are employed at Fisher-Price, Inc..

Fisher-Price, Inc. is based in East Aurora, New York.

The NAICS codes for Fisher-Price, Inc. are [45, 45322, 453220, 4532, 453].

The SIC codes for Fisher-Price, Inc. are [509, 50].

Top Fisher-Price, Inc. Employees

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