We empower generations to explore the wonder of childhood and reach their full potential. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.
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The Mattel, Inc. annual revenue was $5.4 billion in 2026.
Chris Down is the EVP, Chief Design Officer, Mattel of Mattel, Inc..
6,856 people are employed at Mattel, Inc..
Mattel, Inc. is based in El Segundo, California.
The NAICS codes for Mattel, Inc. are [33, 339, 45].
The SIC codes for Mattel, Inc. are [306, 39, 30, 394].