schleich® Information

At schleich®, we don’t just make toy figurines. We craft small companions that spark big stories. Our purpose is Crafting Compassion: Children learn to understand themselves and different perspectives, to act with respect, and to experience a sense of connection. Through the joy of play, they develop inner strength and a sense of responsibility for others. In this way, playful children grow into confident adults who shape their own world - and ours - with joy. Because a toy today can be a skill tomorrow. We design every figurine with love, responsibility, and an obsession for detail, so families can trust what’s in small hands. Safe, durable, built to last, and made to matter. It all began in 1935, when Friedrich Schleich started a small company in southern Germany. Today, our figurines travel the world. schleich® is loved in more than 60 countries for its authenticity, detail, and quality. And we’ve learned one simple thing: storytelling doesn’t need a screen, it needs a starting point. One figurine on the carpet can turn into a rescue mission, a peace treaty, a daring expedition, or the world’s tiniest dinner party.