PRS IN VIVO Information

For five decades, we've pioneered the use of behavioral science "in context" research which combines the best of AI, machine learning and our unique expertise to deliver The Human Advantage. We help companies predict and influence consumer choice and unlock brand growth. While we've always been known as the gold standard in packaging design research, our services deliver actionable insights into shopper and consumer experiences, idea and concept screening, new product development, product testing, category management and beyond. With offices in New York, London, Paris, Geneva, Milan, Shanghai, and Singapore, we work with the top 100 FMCGs in over 50 countries around the world. PRS IN VIVO is a proud member of The BVA Family of consultancies, all of which are grounded in and advancing the science of human behavior, Because #BehaviorNeverLies.