Qualtrics is the leader in Experience Management. It helps organizations make sense of every signal across the experiences that matter most so they can act on what they learn before the moment passes. Most companies track experience with disconnected tools. The organizations that win compete on it. The Qualtrics XM platform brings together listening, understanding, and action in one system: capturing signals across surveys, calls, digital touch points, and service interactions, and using AI-powered analytics to surface themes, sentiment, and risk in context while equipping teams, and AI-driven Experience Agents, to close the loop. From retail and travel and hospitality to healthcare, financial services, and the public sector, global enterprises trust Qualtrics to turn insight into measurable outcomes: stronger loyalty, reduced churn, faster research, and more confident decisions. Learn more at qualtrics.com.
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The Qualtrics annual revenue was $1.5 billion in 2026.
Ryan Smith is the Founder and Executive Chairman of Qualtrics.
5,039 people are employed at Qualtrics.
Qualtrics is based in Seattle, Washington.
The NAICS codes for Qualtrics are [51, 54151, 518, 541511, 5415, 541, 54].
The SIC codes for Qualtrics are [737, 73].