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At AB Tasty, we’re your partner for pushing great ideas even further through optimization. We achieve this by empowering brands to build better experiences using personalization, experimentation, recommendations, merchandising, and the market’s only emotions-based segmentation solution. Our all-in-one platform offers web and API solutions for a unified approach to creating seamless experiences. We are a trusted partner in optimization and innovation to over 1,100 brands including Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, LVMH, and many others. Our global team of experts is what sets us apart with an unmatched customer-first mindset embedded into company culture. To learn more, visit www.abtasty.com

Website https://www.abtasty.com
Revenue $73.1 million
Funding $63.9 million
Employees 344 (258 on RocketReach)
Founded 2009
Address 19 Rue Michel-le-comte, Paris, Ile-de-France 75003, FR
Phone +1 337-735-9300
Technologies
Industry Software Development, Customer Relationship Management (Crm) Software, Advertising, A/B testing, Software Development & Design, Sales and Marketing, AB tests, Software, Analytics, MVT, Data and Analytics, Multivariate tests, E-Commerce, Landing page optimization, Commerce and Shopping, Conversion rate optimization, Test and Measurement, CRO, Website optimization, Website customization, Personalization
Web Rank 224742
Web Visits 260120
Keywords Personalization, Recommendations, Experimentation, Merchandising, A/B Testing, Website Personalization, Conversion Rate Optimization, Website Optimization, User Experience, Customer Experience, Web Analytics, Marketing Optimization, E-Commerce Optimization, Testing Platform, Personalization Platform, Testing Tools, Marketing Tools, Analytics Tools
Competitors Google, Adobe, Optimizely, Kaltura, Heap, VWO, Monetate, Unbounce, Split, Crazy Egg +44 more (view full list)
SIC SIC Code 73 Companies, SIC Code 737 Companies, SIC Code 7372 Companies
NAICS NAICS Code 511210 Companies, NAICS Code 51 Companies, NAICS Code 5112 Companies, NAICS Code 511 Companies, NAICS Code 51121 Companies, NAICS Code 513 Companies

AB Tasty Questions

The AB Tasty annual revenue was $73.1 million in 2026.

Alix de Sagazan is the CEO and Cofounder of AB Tasty.

258 people are employed at AB Tasty.

AB Tasty is based in Paris, Ile-de-France.

The NAICS codes for AB Tasty are [511210, 51, 5112, 511, 51121, 513].

The SIC codes for AB Tasty are [73, 737, 7372].

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