Ipsos Connect Information

Ipsos Connect is a global specialized business line to orchestrate Ipsos services in the domains of Brand Communication, Advertising and Media. The new brand amalgamates the legacy Ipsos brands of ASI and MediaCT. In marketing and communications, there are very few topics that are triggering as many client questions as the changes in media consumption behavior, the new forms of advertising and communication, the intrusion of social networks to balance and sometimes counter the top-down speeches of brands and media, the fragmentation of media channels and the growing importance of content to attract audiences. Ipsos Connect will strive to be the preferred global partner for companies to measure and amplify how media, brands and consumers connect through compelling content and great communication. Ipsos Connect is a member of the Ipsos Group, the 3rd largest marketing research firm in the world. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. With offices in over 87 countries, the Paris-based company was founded in 1975.