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Market Intelligence is what sets us apart and what defines us as a brand – literally in fact: when the company was founded in 1972 it took its name from an amalgamation of the two words. We have been defining and refining the Market Intelligence Mix ever since, to offer our clients a unique perspective on the consumer landscape ahead and a clear roadmap with which to navigate it. So what goes into the market intelligence mix? MARKET RESEARCH is not the only thing we do, but it is right at the core of our business. The vast range of primary research we carry out and commission is the bedrock of our market intelligence, creating data series we can assess incrementally over the long term to track trends and forecast the future. MARKET ANALYSIS is the second key element of the market intelligence mix. Our specialist team of market analysts scours the globe for trade, industry and government data, which our statisticians then integrate into meaningful sizing models and future value forecasts for thousands of sectors worldwide. PRODUCT INTELLIGENCE adds micro-level relevance to the macro context of our market analysis, bringing our clients real-world examples of the launches and goods that are driving the numbers. COMPETITIVE INTELLIGENCE is the fourth pillar of our work, keeping our clients abreast of their rivals’ strategies, communications and results, to give them the understanding they need to choose the right response to gain or maintain that crucial competitive edge. The magic happens when we pull them all together. Trend analysts, category specialists, systems developers, dedicated account teams and client servicing staff work together to provide our clients with understanding as well as knowledge. That’s our Market Intelligence. That’s how we help businesses grow. It’s why we’re the leaders in it.

View Top Employees from Mintel
Website https://www.mintel.com/
Revenue $345 million
Employees 1,598 (1,598 on RocketReach)
Founded 1972
Phone +44 20 7606 4533
Technologies
JavaScript, HTML, PHP +162 more (view full list)
Category Market Research, Advertising & Marketing, Market research, Business Services, Data and Analytics, Consumer Research, Design, Market Intelligence, Competitive Intelligence, Consumer Trends, Product Trends, Market Reports, Research Reports
Web Rank 62158
Web Visits 627500
Keywords mintel, mintel academic, mintel reports, mintel上海地址, 2017中国消费者报告, marketing research, android market share in the us 2018, coffee syrup market size, see through picture frames
Competitors Euromonitor International, Fact.MR, GfK, IDC, The NPD Group
SIC SIC Code 87 Companies, SIC Code 873 Companies
NAICS NAICS Code 54161 Companies, NAICS Code 5416 Companies, NAICS Code 541 Companies, NAICS Code 541613 Companies, NAICS Code 54 Companies

Mintel Questions

The Mintel annual revenue was $345 million in 2024.

Guillaume Pichon is the Vice President of Sales, EMEA of Mintel.

1,598 people are employed at Mintel.

The NAICS codes for Mintel are [54161, 5416, 541, 541613, 54].

The SIC codes for Mintel are [87, 873].

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