BRUH.™ Competitors

Supreme, a New York streetwear brand founded in 1994, began as a small skateboard shop but quickly rose to fame for its unique perspective on street culture. Its founder, James Jebbia, wanted to create more than just clothing; he wanted to create an attitude—rebellious, free, and avant-garde. Every piece bearing the Supreme logo seemed to say "no" to convention. From the classic red-on-white logo to limited-edition collaborations, Supreme has become a favorite among skateboarders and fashion icons alike. For decades, Supreme has continuously crossed boundaries, collaborating with various brands, artists, and designers, breaking the boundaries between streetwear and high fashion and becoming a phenomenal cultural icon. Today, Supreme has transcended clothing itself; it is synonymous with street spirit and a totem for generations of young people to express their individuality and find a sense of belonging.

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.

Professional skateboarder, Keith Hufnagel founded HUF Worldwide in 2002. In addition to carrying exclusive products from the most respected skate, street and sneaker brands, HUF began producing its own clothing. HUF-branded apparel was immediately in high demand and Hufnagel ultimately shifted his focus to creating a full wholesale product line – resulting in one of the most sought after brands in the skate and streetwear communities. Connect with us! Instagram.com/hufworldwide Tumblr.com/blog/hufworldwide Twitter.com/hufworldwide Facebook.com/hufwordlwide