OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.
View Top Employees from OBEY ClothingWebsite | http://www.obeyclothing.com |
Revenue | $15 million |
Funding | $350000 |
Employees | 116 (66 on RocketReach) |
Founded | 2001 |
Address | 17462 Von Karman Ave, Irvine, California 92614, US |
Phone | (949) 596-8400 |
Technologies |
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Industry | Retail Apparel and Fashion, Apparel & Accessories, Retail |
Web Rank | 248552 |
Web Visits | 163600 |
Keywords | Streetwear, Skateboarding Apparel, Urban Fashion |
Competitors | Bauer, Lands' End Business, Patagonia, Rue La La, Stussy, Inc. |
SIC | SIC Code 513 Companies, SIC Code 51 Companies |
NAICS | NAICS Code 42433 Companies, NAICS Code 4243 Companies, NAICS Code 424 Companies, NAICS Code 42 Companies |
Looking for a particular OBEY Clothing employee's phone or email?
The OBEY Clothing annual revenue was $15 million in 2024.
Nick Lhotsky is the Global Director of Sales of OBEY Clothing.
66 people are employed at OBEY Clothing.
OBEY Clothing is based in Irvine, California.
The NAICS codes for OBEY Clothing are [42433, 4243, 424, 42].
The SIC codes for OBEY Clothing are [513, 51].