Professional skateboarder, Keith Hufnagel founded HUF Worldwide in 2002. In addition to carrying exclusive products from the most respected skate, street and sneaker brands, HUF began producing its own clothing. HUF-branded apparel was immediately in high demand and Hufnagel ultimately shifted his focus to creating a full wholesale product line – resulting in one of the most sought after brands in the skate and streetwear communities. Connect with us! Instagram.com/hufworldwide Tumblr.com/blog/hufworldwide Twitter.com/hufworldwide Facebook.com/hufwordlwide
| Website | https://www.hufworldwide.com |
| Revenue | $79.7 million |
| Employees | 214 (100 on RocketReach) |
| Founded | 2002 |
| Address | 420 Boyd Street, Los Angeles, California 90013, US |
| Industry | Retail Apparel and Fashion |
| Web Rank | 570018 |
| Web Visits | 50720 |
| Keywords | Skateboarding, Skateboarding Apparel, Skate Culture, Skate Shop, Streetwear, Action Sports, Street Style, Street Fashion, Urban Fashion, Sneakers, Footwear, Premium Apparel, Men's Fashion, Menswear, Clothing Brand, Casual Wear, Apparel |
| Competitors | VANS SHOES, Stussy, Inc., *A Bathing Ape - USAPE LLC, The Hundreds, KITH, Billionaire Boys Club & Ice Cream LLC, Thrasher Magazine, Palace Skateboards, Santa Cruz Skateboards, Supreme +32 more (view full list) |
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HUF Questions
The HUF annual revenue was $79.7 million in 2026.
Hiroki Yamamoto is the CFO of HUF.
100 people are employed at HUF.
HUF is based in Los Angeles, California.
Top HUF Employees
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Hiroki Yamamoto
Chief Financial Officer at HUF
Irvine, CA, US12 -
Jai Baek
CEO at HUF
Los Angeles, CA, US15 -
Keith Hufnagel
CCO at HUF
Los Angeles, CA, US5+ -
Paige Zambrana
Chief Growth Officer at HUF
Ladera Ranch, CA, US11 -
Romeo Tanghal
Senior Creative Director at HUF
Los Angeles, CA, US24 -
Ben Kelly
Senior Director of Marketing at HUF
Los Angeles, CA, US25+ -
Jordan Raths
Design Director at HUF
Orange, CA, US12 -
Alec Wiens
Art Director at HUF
Los Angeles, CA, US4 -
Gustavo Neves
Sr. Global Sales Director at HUF
Carlsbad, CA, US2 -
Matt Maraia
Social Media and Digital Marketing Manager at HUF
Los Angeles, CA, US25
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