POPSUGAR is the #1 most engaged-with Women’s Lifestyle site in the U.S. according to Comscore [Comscore, February 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].
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The POPSUGAR annual revenue was $111.7 million in 2026.
Lena Felton is the Senior Director, Features and Special Projects of POPSUGAR.
103 people are employed at POPSUGAR.
POPSUGAR is based in San Francisco, California.
The NAICS codes for POPSUGAR are [44, 51, 45, 513].
The SIC codes for POPSUGAR are [274, 27].