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About Zumba Fitness, LLC Founded in 2001, Zumba is the largest branded fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 186 countries. Known as "exercise in disguise”, Zumba® blends contagious world rhythms with easy-to-follow choreography, for an effective, total-body workout that feels more like a party than exercise. In addition to its original Zumba® program, the company offers 10 Zumba® specialty classes– from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT-based workout called STRONG by Zumba™, based on Synced Music Motivation. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including DVDs, video games and original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Visit the ZLife blog and follow us on Facebook and Instagram.

Zumba Questions

The Zumba annual revenue was $38.1 million in 2026.

Alberto Perez is the Co-Founder and Creator of Zumba.

1,943 people are employed at Zumba.

Zumba is based in Hallandale, Florida.

The NAICS codes for Zumba are [81, 81219, 61, 611, 8121, 81211, 812112, 812199, 812].

The SIC codes for Zumba are [799, 79].

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