Pure Barre is the largest, most established barre franchise with more than 500 studios across North America. With a dedicated following of 550,000+ clients, Pure Barre focuses on small movements that result in big changes. Pure Barre’s innovative technique comes in a range of class offerings that target strength, cardio and flexibility for people of all levels, providing clients with self-focused time to transform the body and mind. Clients can also get their Pure Barre fix anywhere, anytime with Pure Barre On Demand, featuring weekly class streaming. For more information, visit www.purebarre.com. In 2018 Pure Barre joined the Xponential Fitness family of boutique fitness brands. Xponential Fitness is the largest global franchisor of boutique fitness brands across verticals including Pilates, indoor cycling, stretch, rowing, dance, functional training, running, boxing and yoga. Currently, Xponential Fitness' portfolio of brands includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Rumble, BFT, Lindora, and Pure Barre. Visit www.xponential.com to learn more.
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The Pure Barre annual revenue was $260.5 million in 2026.
Dina Bianco is the Regional General Manager of Pure Barre.
1,155 people are employed at Pure Barre.
Pure Barre is based in Irvine, California.
The NAICS codes for Pure Barre are [711, 71, 71112, 7111].
The SIC codes for Pure Barre are [799, 79].