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Under Armour is obsessed with being better, stronger, and more focused than anyone else out there. Our mission: to make athletes better. Our vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without. Our values define and unite us, the beliefs that are the red thread that connect everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do. LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.

View Top Employees from Under Armour
Ticker UA
Revenue $5.7 billion
Funding $157.6 million
Employees 11,602 (8,604 on RocketReach)
Founded 1996
Address 1020 Hull Street, Baltimore, Maryland 21230, US
Phone (410) 454-6428
Fax (410) 454-6535
Industry Retail Apparel and Fashion, Sporting & Recreational Equipment Retail, Delivery Service, Performance, Retail, Transportation, Brand, E-Commerce, Innovation, Commerce and Shopping, Apparel, Fitness, Footwear, Sports, Digital Fitness, Innovation Management, Technology, Internet, Internet Services, Shopping, Sporting Goods
Keywords Sportswear, Athletic Apparel, Sports Equipment, Activewear, Training Gear, Running Gear, Workout
Competitors Boardriders, Columbia Sportswear Company, Corporate Housing Atlanta, PUMA Group, Timberland, a VF Company
SIC SIC Code 912 Companies, SIC Code 91 Companies
NAICS NAICS Code 9211 Companies, NAICS Code 92112 Companies, NAICS Code 92 Companies, NAICS Code 921 Companies

Under Armour Questions

The Under Armour annual revenue was $5.7 billion in 2024.

8,604 people are employed at Under Armour.

Under Armour is based in Baltimore, Maryland.

The NAICS codes for Under Armour are [9211, 92112, 92, 921].

The SIC codes for Under Armour are [912, 91].

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