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In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

Website http://www.newbalance.com
Revenue $6.5 billion
Employees 11,255 (6,315 on RocketReach)
Founded 1906
Address 100 Guest St, Boston, Massachusetts 02135, US
Phone (617) 783-4000
Technologies
Industry Training, Sporting Goods Manufacturing, Apparel & Accessories Retail, Health Care, Running & Outdoor, Retail, Sporting Goods, Commerce and Shopping, Wellness, Sports, Walking & Toning, Lifestyle, Education, Lacrosse, Tennis & Court, Kids, Apparel, Baseball, Yoga
Web Rank 13387
Web Visits 4 Million
Keywords Footwear, Athletic Footwear, Apparel, Performance Footwear, Running Shoes, Sports Shoes, Sports Apparel, Sneakers, Activewear, Athletic Apparel, Fitness Clothing, Lifestyle Footwear, Casual Sneakers, Training Shoes, Walking Shoes, Outdoor Gear, Workout Apparel, Men's Shoes, Women's Shoes
Competitors Nike, Under Armour, PUMA Group, Reebok, ASICS Corporation, Brooks Running, Mizuno USA, Saucony, Hoka One One, ADIDAS INDIA MARKETING PRIVATE LIMITED +45 more (view full list)
SIC SIC Code 51 Companies, SIC Code 30 Companies, SIC Code 302 Companies, SIC Code 513 Companies
NAICS NAICS Code 4521 Companies, NAICS Code 339 Companies, NAICS Code 452 Companies, NAICS Code 45 Companies, NAICS Code 45211 Companies, NAICS Code 33 Companies

New Balance Questions

The New Balance annual revenue was $6.5 billion in 2026.

Dave Wheeler is the COO of New Balance.

6,315 people are employed at New Balance.

New Balance is based in Boston, Massachusetts.

The NAICS codes for New Balance are [4521, 339, 452, 45, 45211, 33].

The SIC codes for New Balance are [51, 30, 302, 513].

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