At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
View Top Employees from REI| Website | https://www.rei.com |
| Revenue | $2.6 billion |
| Employees | 9,853 (8,000 on RocketReach) |
| Founded | 1938 |
| Address | 6750 S 228TH ST, Kent, Washington 98032, US |
| Phone | (253) 891-2500 |
| Technologies |
JavaScript,
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| Industry | Retail, Sporting & Recreational Equipment, Consumer Goods, Outdoor, E-Commerce, Co-Op, Commerce and Shopping, Retailer, Fashion, Ecommerce, Clothing and Apparel, Outdoor Programs and Travel, Design, Manufacturing, Sports |
| Web Rank | 1953 |
| Web Visits | 20 Million |
| Keywords | Outdoor Gear And Apparel, Camping Equipment |
| Competitors | Bauer, Dick's Sporting Goods Inc, Gander Mountain |
| SIC | SIC Code 59 Companies, SIC Code 5941 Companies, SIC Code 594 Companies |
| NAICS | NAICS Code 4511 Companies, NAICS Code 451110 Companies, NAICS Code 45111 Companies, NAICS Code 45 Companies, NAICS Code 451 Companies |
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REI Questions
The REI annual revenue was $2.6 billion in 2024.
Dan S is the CTO of REI.
8,000 people are employed at REI.
REI is based in Kent, Washington.
The NAICS codes for REI are [4511, 451110, 45111, 45, 451].
The SIC codes for REI are [59, 5941, 594].
Top REI Employees
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ViewClay Walton-House
Divisional Vice President - Membership, CX, Insights & Planning at REI
Seattle, Washington, United States31
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