At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
View Top Employees from REI| Website | https://www.rei.com |
| Revenue | $2.6 billion |
| Employees | 9,948 (9,711 on RocketReach) |
| Founded | 1938 |
| Address | 6750 S 228TH ST, Kent, Washington 98032, US |
| Phone | (253) 891-2500 |
| Technologies |
JavaScript,
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| Category | Retail, Sporting & Recreational Equipment, Consumer Goods, Outdoor, E-Commerce, Co-Op, Commerce and Shopping, Retailer, Fashion, Ecommerce, Clothing and Apparel, Outdoor Programs and Travel, Design, Manufacturing, Sports |
| Web Rank | 1953 |
| Web Visits | 20 Million |
| Keywords | rei, rei outlet, rei garage sale, rei.com, rei dividend, merrell siren edge hiker 9. 5, outdoor research helium ii, rei climbing shoes, rei kayak, 14 grand cherokee tow hooks |
| Competitors | Bauer, Dick's Sporting Goods Inc, Gander Mountain |
| SIC | 59, 5941, 594 |
| NAICS | 4511, 451110, 45111, 45, 451 |
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REI Questions
The REI annual revenue was $2.6 billion in 2023.
Mike Hughes is the Chief Information Security Officer of REI.
9,711 people are employed at REI.
REI is based in Kent, Washington.
The NAICS codes for REI are [4511, 451110, 45111, 45, 451].
The SIC codes for REI are [59, 5941, 594].
Top REI Employees
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