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Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

View Top Employees from Bass Pro Shops
Revenue $4.6 billion
Employees 7,652 (7,019 on RocketReach)
Founded 1972
Address 2500 E Kearney, Springfield, Missouri 65898, US
Phone (417) 873-5000
Fax (417) 873-4375
JavaScript, HTML, PHP +203 more (view full list)
Category Retail, Specialty Retail, Recreational Goods, Hunting, Sporting Goods, Fishing, Outdoor Recreation, Camping, Conservation, Backpacking
Web Rank 8261
Web Visits 6 Million
Keywords bass pro shop, bass pro, bass pro shops, basspro, glock 19, bassproshop
Competitors,, sportsmanswarehou...,, dickssportinggood...
SIC 5961, 596, 59
NAICS 44, 55

Bass Pro Shops Questions

The Bass Pro Shops annual revenue was $4.6 billion in 2023.

Debbie Bennett is the President of Hospitality at Bass Pro Shops of Bass Pro Shops.

7,019 people are employed at Bass Pro Shops.

Bass Pro Shops is based in Springfield, Missouri.

The NAICS codes for Bass Pro Shops are [44, 55].

The SIC codes for Bass Pro Shops are [5961, 596, 59].

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The most common Bass Pro Shops email format is [first_initial][last] (ex., which is being used by 96.9% of Bass Pro Shops work email addresses.

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