WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar. WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.
Looking for a particular WSFA 12 News employee's phone or email?
The WSFA 12 News annual revenue was $28.4 million in 2026.
Mark Bunting is the Vice President and General Manager of WSFA 12 News.
80 people are employed at WSFA 12 News.
WSFA 12 News is based in Montgomery, Alabama.
The NAICS codes for WSFA 12 News are [5111, 51111, 511110, 513, 511, 51].
The SIC codes for WSFA 12 News are [27, 271].