WONDERLAB Competitors

Founded in 1995 by six co-founders—Mark and Mo Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves—Lush began as a small cosmetics shop in Poole, Dorset, UK. Since then we have been pioneers in the beauty industry, committed to creating fresh, handmade products that are as kind to the planet as they are to your skin. We pride ourselves on using ethically sourced ingredients and developing cruelty-free, innovative products that challenge the status quo. Our dedication to environmental sustainability and ethical practices is embedded in everything we do. At Lush, we strive to leave the world lusher than we found it. This means actively working to reduce our environmental footprint through packaging-free products and supporting causes that matter. We fight for animal rights, promote fair trade, and push for real, meaningful change in the beauty industry. Our mission is about more than products—it’s about changing the way the world sees beauty. As a 10% employee-owned company, Lush values the contributions of every individual. Our team is the driving force behind our creativity, innovation, and commitment to a better future. By empowering our people and staying true to our mission, we continue to lead the charge for a more ethical, sustainable, and inclusive beauty industry.

www.trilogyproducts.com @trilogyproducts Trilogy was founded in 2002 by New Zealand sisters following their discovery of the skin-loving properties of rosehip oil. After several months of trials and research, they decided they had a future cosmetic star on their hands and so launched Trilogy with Certified Organic Rosehip Oil and four other skincare products, each formulated with our hero super ingredient – rosehip oil. Today, we are a global brand that is sold in over 25 countries in 6,000 stores and have an innovative range of 40 New Zealand made clean, natural beauty products loved by customers and celebrities throughout the world.

Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home. By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean. From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand. Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.