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Malcolm and Melanie Rands founded ecostore on New Zealand’s Northland coast in 1993. Part of a group that created an eco-village nestled in a valley dotted with streams and surrounded by native forest, the Rands set out to make their home as clean and green as the land they called home. By creating hardworking, highly effective products for people and their home, removing harmful or unnecessary chemicals, the ecostore ethos has always been to put people’s health first and give them the choice to live clean. From one New Zealand family to another – the Rands passed the baton to the Kraus family in 2013. Now led by Pablo Kraus, our goal is to be the world’s most trusted and sustainable home and body care brand. Today we continue to proudly develop, manufacture and pack our household cleaners, laundry, body care, skincare, baby care and oral care products at our own carboNZero certified factory in Auckland and share them with the world.

Website https://ecostore.com/nz/
Revenue $25 million
Employees 67 (53 on RocketReach)
Founded 1994
Address 2/125 The Strand, Parnell, Auckland, Auckland 1011, NZ
Industry Consumer Goods, Cleaning Products, Skincare Products, Sustainable Household And Personal Care Products, Manufacturing, No Nasty Chemicals, Fragrance Free, GE free, Not Tested On Animals, Organic, Natural Products, Sustainability, Carbonzero, Kosher, Gluten Free, Cruelty Free, Septic Tank Safe
Web Rank 837826
Web Visits 50540
Keywords Sustainable Cleaning Products, Sustainable Home Cleaning, Eco Friendly Home Cleaning, Environmentally Friendly Cleaning, Plant Based Cleaning Supplies, Responsible Cleaning Solutions, Natural Home Cleaning, Earth Friendly Cleaning, Green Cleaning Solutions, Non Toxic Cleaning Products, Organic Cleaning Supplies
Competitors Seventh Generation, method products pbc, Dr. Bronner's, ecover + method | Europe, ATTITUDE, Puracy, Biokleen Industries, Mrs. Meyer, Greenology Products, LLC +33 more (view full list)
SIC SIC Code 28 Companies, SIC Code 284 Companies
NAICS NAICS Code 32561 Companies, NAICS Code 325611 Companies, NAICS Code 325 Companies, NAICS Code 32 Companies, NAICS Code 3256 Companies

ecostore Questions

The ecostore annual revenue was $25 million in 2026.

53 people are employed at ecostore.

ecostore is based in Auckland, Auckland.

The NAICS codes for ecostore are [32561, 325611, 325, 32, 3256].

The SIC codes for ecostore are [28, 284].

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