Untamed Information

Cats have never been truly tamed. Neither have their diets. Even though they now rule over your sofa rather than the wild plains, their biological needs haven’t changed. But in the last 50 years, the big players in the pet food industry have found a cheaper way of filling cats' bellies. Out went the meat, in came the junk. The result? Healthy profits and unhealthy cats. So we've made it our goal to bring the benefits of an ancestrally-inspired diet to cats everywhere (minus the 2 AM hunting expeditions).