Untamed Competitors

Founded in 2003 in Wilton, Connecticut, Blue Buffalo is the leader in premium quality, all-natural pet nutrition. The company has experienced double and triple-digit annual growth over the past several years behind strong advertising and marketing programs, and a continuous stream of new products. Blue Buffalo is the only brand of pet food that both advertises on television and also maintains a 1,500+ person staff of in-store product specialists that educate pet parents on the features and benefits of their products. The company sells its products through the leading national pet specialty chains, PetSmart, Petco, Pet Supplies Plus and over 10,000 neighborhood stores nationwide.

Freshpet is the leading fresh food for dogs and cats, feeding fresh to over 14 million pet households. Since its conception in 2006, Freshpet has been on a mission to transform the lives of dogs and cats through the power of fresh, nutritious food, while pushing the boundaries of sustainable practices. The recipes are developed by Veterinarian Nutritionists and made with natural whole ingredients, like fresh meats, vegetables and fruits, which are cooked in small batches at lower temperatures to preserve their natural goodness. Sustainably-made in Bethlehem, PA and their new Kitchens in Ennis TX, Freshpet foods and treats are kept refrigerated until they arrive at Freshpet fridges in your local market, or are delivered direct to your door. Freshpet is available in a growing number of mass, grocery, natural food, club, and pet specialty retailers across the United States, Canada and Europe, as well as online in the U.S. for direct delivery and through its partnership with Petco. From the care taken in partnering with farmers whose values align with theirs, to how each recipe is made, Freshpet’s commitment to integrity, transparency and social responsibility is a point of pride.

Nom Nom, part of Mars Petcare, is helping to make a BETTER WORLD FOR PETS by giving dogs a reason to enthusiastically run to their bowls, with top-quality recipes that nourish their bodies, stimulate their senses, and add delight to their day. Our enticing variety of board certified, vet-developed meals burst with tantalizing tastes and textures, to deliver the nutrition dogs need and the flavors they crave. They’re prepared, portioned, and packaged in our very own Nashville kitchens, and personalized all the way down to the calorie, to meet the unique needs of every dog we serve. Nom Nom is on a journey to push boundaries and innovate relentlessly, in order to forge happy, healthy, and fulfilling lives for dogs—and for the parents that love them.