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Underground Cellar is a leading wine e-commerce company that is changing the way wine is bought and sold in the $70B consumer US wine market through ‘gamification’. We provide a unique and exciting experience that gives wine buyers a great value by using upgrades instead of discounts. Wine sellers love Underground Cellar too as it allows them to quickly sell bottles while protecting their brand.

Underground Cellar Questions

The Underground Cellar annual revenue was $12 million in 2026.

David Studdert is the Owner of Underground Cellar.

2 people are employed at Underground Cellar.

Underground Cellar is based in San Francisco, California.

The NAICS codes for Underground Cellar are [44, 3121, 31213, 312, 31].

The SIC codes for Underground Cellar are [20, 208].

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