Introduction
RocketReach is top of mind for marketers and growth leaders looking for lead intelligence solutions and is known for reliability and performance, according to G2’s latest State of Software Report. This study presents data and insights gathered from the G2 marketplace, which has over 160,000 product profiles, 2.5 million verified user reviews, and 90 million annual visitors.
G2’s Key Findings
Here were their top 5 market trends:
- AI categories grew 44% YoY: That’s the fastest growth across all markets, indicating AI’s increasing impact.
- AI, Security, & IT dominated trending markets: And earned leading Momentum scores. “Ease of use” and support were top concerns for reviewers.
- AI’s presence was evident across essential software: CRM, Email Marketing, SEO Tools, and Project Management led the way in AI functionality.
- AI enabled products were more likely to be recommended: AI enabled products scored higher in “ease of use” and “meet requirements” metrics. Overall, users were slightly more likely to recommend them.
- 2M+ shopped for Vertical Industry software: Buyers also flocked to Marketing, Marketing Automation, ERP, and Education tools.
As these trends show, AI’s impact is being felt everywhere and behind the explosive growth in the software industry.
RocketReach’s Role in the AI Revolution
As evidenced by G2 users (depicted below), RocketReach stands out as the dominant leader in AI-powered lead intelligence solutions for the marketing field. RocketReach is tailored to meet the unique needs of marketers and growth leaders, ensuring they have access to accurate contact data and actionable lead information.
Here’s how RocketReach leverages cutting-edge AI to revolutionize lead generation:
- AI-Powered Recommendations: Leveraging advanced AI algorithms, RocketReach provides intelligent recommendations, helping users identify potential leads that align with their ICP searches. This feature is particularly useful for growth leaders looking to expand their market reach strategically.
- Comprehensive Database: RocketReach utilizes a diverse range of data sources, including licensed datasets, proprietary sources and email algorithms, and more to ensure strong data quality. That’s why RocketReach boasts a vast database of over 700 million professionals across 60 million companies. This extensive coverage ensures that marketers and growth leaders can find the contacts they need, no matter how niche their target market is.
- Real-Time Contact Verification: One of RocketReach’s standout features is its Real-Time Contact Verification. This ensures that the contact information provided is always accurate and up-to-date, reducing the time spent on chasing dead ends and improving overall outreach efficiency.
- B2B Intent Data: Partnered with Foundry, a leading intent data provider that uses artificial intelligence (AI) and machine learning to offer insight into a company’s purchasing intentions, RocketReach’s intent data enables marketers to tailor their approaches and engage with prospects at the right moment.
G2’s trend that AI-powered products are not only in high demand, but they’re also winning over users with their superior ease of use and are earning leading Momentum scores align perfectly with how RocketReach approaches lead intelligence.
While AI can be incredibly powerful, complex interfaces can hinder user adoption. RocketReach understands this. That’s why we’ve designed our platform with an intuitive interface, making it easy for users of all technical backgrounds to navigate and leverage the power of AI. This commitment to user experience is reflected in our impressive 9.1/10 rating for ease of use on G2 and our momentum leader badges.
RocketReach is one of our new trusted partners for all things business development, sales, talent and executive search related.
Jeremy B, CMO at Broekman Comms
Conclusion
In an increasingly competitive market, having the right tools can make all the difference. RocketReach, with its robust lead intelligence solutions, empowers marketers and growth leaders to stay ahead of the curve. By providing accurate, actionable, and AI-powered insights, RocketReach not only enhances lead generation but also drives overall business growth.
Whether you’re looking to expand your network, refine your marketing strategies, or gain deeper insights into potential leads, RocketReach is the go-to marketing solution for achieving your goals. Explore what RocketReach can do for your business and transform your lead generation process today.
