B2B Intent Data
Power Your GTM Motion With Lead Intelligence
Intent data reveals the real-time interests, preferences, and behaviors of potential customers. Intent data uses intent topics and account’s digital behavior, such as website visits, keywords, and content engagement to provide a comprehensive view of prospects who may be searching for your product or solution. This granular level of insight allows go-to-market teams to discern when a potential buyer is actively exploring solutions, reducing time and resources spent on finding qualified accounts.
RocketReach and Foundry
RocketReach is partnering with Foundry, a leading intent data provider, to deliver intent data within the RocketReach platform. Using artificial intelligence (AI) and machine learning, Foundry’s intent data identifies companies that share your ICP.
Most vendor research takes place before prospects land on your website. RocketReach with Foundry identifies surges in intent way before a prospect fills out a form on your site. This intent data identifies accounts using keyword topics that reflect the intent of your ICP, such as product areas and company names.
Coverage and Scale
Foundry’s intent data enables your marketing and sales teams to understand accounts and leads. Multi-source data includes:
Build Target Account Lists
Search results that have intent signals will show the topic name + signal score. Filter companies based on topics they are subscribed to and Foundry’s signal score.
Access anytime, anywhere
- Access data directly in the RocketReach app
- Download company data as CSV
- Sync contact and company data with your existing tech stack
Data privacy and security
Our intent data is collected from GDPR-compliant sources including Foundry’s proprietary audiences from our publishing network and analyst businesses, and events data.
Optimize Your GTM Strategy with Intent Data
Identify in-market buyers at the company level
Engage leads with targeted messaging at every stage
Accelerate pipeline with data you can trust
Create effective account-based marketing campaigns