How 3 HTi Doubled Prospecting Speed

Overview: 

3 HTi is a technology solutions provider for the manufacturing sector helping discrete manufacturers transform their businesses since 2002. 3 HTi partners with other global smart manufacturing solution providers such as Desktop Metal (3D Printing), KeyShot 3D Rendering, and more. With their global reach, 3 HTi offers comprehensive solutions to address the challenges faced by modern manufacturers. They streamline data and processes to accelerate product development and bring products to market faster – solving problems with their clients. 

Challenge:

In order to thrive in the competitive technology solutions space, 3 HTi recognized the importance of finding and engaging with the right person; someone with the power to make a significant impact at their respective company. However, this required extensive contact research from their sales team. This time-consuming process not only significantly slowed down their outreach efforts but it took time away from establishing valuable relationships with their clients.

Solution:

3 HTi is great at identifying the right vendors for the right clients, but needed a faster approach to finding contact data. To address this challenge, 3 HTi signed on RocketReach, a leading provider of accurate B2B contact data. RocketReach’s extensive database includes millions of verified business emails and phone numbers across various industries, including Medical, Aerospace and Defense, and Automotive manufacturing. With RocketReach’s global phone and email coverage, 3 HTi gained access to real-time verified contact information, resulting in a 94% deliverability for their email searches.

Additionally, RocketReach’s filtering feature allowed 3 HTi to customize their search by location, title, skills, and industry, such as Medical, Aerospace and Defense, and Automotive manufacturing, enabling them to narrow down their search to specific types of vendors and clients. This targeted approach contributed to a more successful engagement strategy. Beyond providing data, RocketReach offers a collaborative relationship that goes beyond the conventional provider-client relationship. RocketReach’s responsive customer success team ensured smooth adoption, and their engaged product team listens to product feedback. Moreover, 3 HTi gained perpetual ownership of the contact data, providing long-term value.

Results:

The implementation of RocketReach’s contact database had a transformative impact on 3 HTi’s sales operations. The sales team, now equipped with the right tools, experienced a doubling in speed when it came to finding accurate contact data. This significant improvement in efficiency enabled them to reach out to a larger number of potential clients, resulting in a notable acceleration of their sales cycle. As a result, 3 HTi was able to focus more on building valuable client relationships and driving business growth.