Mela Information

Mela is a multi-platform entertainment service that provides consumers one of the largest collections of premium South Asian video content. This content has massive global appeal, but has until now lacked compelling, multi-platform global distribution in international markets outside of South Asia. The result has been frustration amongst fans and rampant piracy. ela's mission is to provide consumers of South Asian entertainment, premium video content where, when and how they want to consume it. For content owners, Mela provides them an unprecedented global distribution platform that maximizes the reach and monetization potential of their premium content. Mela represents the diversity of genres, tastes, languages, and regional flavors present in the rich cultural heritage of South Asia by licensing premium content from some of the biggest movie studios and television broadcast companies in the region. Distributed over the Internet, Mela instantly brings to your television premium entertainment in amazing quality. Content on Mela includes dozens of live television channels covering news and entertainment, hundreds of hit Bollywood and regional movies, with first ever streaming in high-definition, and hundreds of independent films and selected premium videos from the Internet. Mela will expand in a phased manner on multiple consumer devices and new global markets. Consumers can currently get the Mela service through the popular Roku streaming player and the Mela Bollywood iPad app, which is available in the entertainment section of the Apple iTunes App Store. Mela will be available through the PC next. Additional consumer devices on the anvil include Internet connected televisions, video gaming consoles and Internet connected Blue-ray players among others. These will be added in the coming months. Geographically, Mela will continue its expansion into major global markets where there is a significant demand for South Asian entertainment content.