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Makeup Geek is Where Life & Beauty Collide! Celebrating our customers lives and their joy for Makeup. Buying makeup can be overwhelming and our customers should never be stuck with colors they do not love. We are here to help everyone find their favorite shades, formulas they love, and tutorials that fit them perfectly! Marlena Stell founded Makeup Geek in 2008 on YouTube to review products and educate her fans on product ingredients, application, and the beauty industry. In 2011, she started her own cosmetic brand, Makeup Geek. Since 2011 the product offerings have increased and we are working towards creating a full-line of cosmetic products. Currently we have eyeshadows, blushes, bronzers, highlighters, pigments, lip products, brushes, create your own palette, and complete palette options. Our products are always high-quality, cruelty-free and ethically-made. Makeup Geek has one office location in Jackson, Michigan, and is available globally via our website.

Website https://www.makeupgeek.com/
Revenue $20.3 million
Employees 115 (54 on RocketReach)
Founded 2008
Address PO Box 6413, Jackson, Michigan 49203, US
Technologies
Industry Cosmetics, Online Audio and Video Media, Drug Stores & Pharmacies, Content, Online Content, Retail, Media and Entertainment, e-Commerce, Consumer Goods, E-Commerce, Commerce and Shopping
Web Rank 198718
Web Visits 201620
Keywords Makeup, Cosmetics, Beauty, Eyeshadow, Palette, Brushes, Eye Makeup, Tools, Foundation, Lipstick, Mascara, Face Makeup, Lip Makeup, Blush, Highlighter, Concealer, Bronzer, Contour, Skincare, Accessories
Competitors Tarte Cosmetics, Anastasia Beverly Hills, Too Faced Cosmetics, Huda Beauty, NYX Professional Makeup, Urban Decay Cosmetics, Morphe, Laura Mercier Cosmetics, Seed Beauty/ColourPop, Fenty Beauty +42 more (view full list)
SIC SIC Code 51 Companies, SIC Code 512 Companies
NAICS NAICS Code 44 Companies, NAICS Code 456 Companies, NAICS Code 45 Companies

Makeup Geek Questions

The Makeup Geek annual revenue was $20.3 million in 2026.

Marlena Stell is the CEO of Makeup Geek.

54 people are employed at Makeup Geek.

Makeup Geek is based in Jackson, Michigan.

The NAICS codes for Makeup Geek are [44, 456, 45].

The SIC codes for Makeup Geek are [51, 512].

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