Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born. Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it! Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally. So be a star, shimmer it up, shine it up and take over the world! Create your own looks;
View Top Employees from Too Faced CosmeticsWebsite | https://www.toofaced.com |
Revenue | $39 million |
Funding | $71.4 million |
Employees | 746 (541 on RocketReach) |
Founded | 1998 |
Address | McDurmott West, Irvine, California 92614, US |
Phone | (949) 553-4431 |
Technologies |
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Industry | Retail, Personal Care Product Manufacturing, Beauty, Personal Products, Consumer Goods, Cosmetics, Women's |
Keywords | Beauty, Cruelty Free Beauty, Vegan Beauty |
Competitors | Athena Cosmetics, Inc., Benefit Cosmetics, Borghese Cosmetics, Hourglass Cosmetics, Pacifica |
SIC | SIC Code 599 Companies, SIC Code 59 Companies |
NAICS | NAICS Code 446 Companies, NAICS Code 4461 Companies, NAICS Code 44 Companies, NAICS Code 44612 Companies |
Looking for a particular Too Faced Cosmetics employee's phone or email?
The Too Faced Cosmetics annual revenue was $39 million in 2024.
541 people are employed at Too Faced Cosmetics.
Too Faced Cosmetics is based in Irvine, California.
The NAICS codes for Too Faced Cosmetics are [446, 4461, 44, 44612].
The SIC codes for Too Faced Cosmetics are [599, 59].