Initiative Technology Stack

Acxiom offers a data connectivity platform with services including data onboarding, transfer of offline data online for marketing purposes. Acxiom data and technology transform marketing – giving clients the power to manage audiences, personalize customer experiences and create profitable customer relationships.

Adobe Campaign provides campaign, offer, and personalization management capabilities.

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all online marketing platforms into the one dashboard.

Adobe Target provides an intuitive user interface and an expanded personalization toolset.

Adometry by Google offers a SaaS-based marketing attribution and optimization platform to improve return on advertising expenditure.

Asana is a task & project management solution for teams. Asana users can share, plan, organize & track the progress of the tasks that each member is working on. 

Bing Ads provides pay per click advertising on both the Bing and Yahoo! search engines.

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

JIRA is a bug tracking, issue tracking and project management software from Atlassian.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GoDaddy is an Internet domain registrar & web hosting company offering domain name registration, a website builder, WordPress website hosting, and various other web services.

Google Firebase is an application development platform for creating mobile and web applications.

Cloud-based mobile app testing and mobile app monitoring solution.

Review Board is an open source, web-based code and document review tool built to help companies, open source projects, and other organizations keep their quality high and their bug count low.

Wordfence WordPress security plugin provides WordPress security, protecting your website from hacks and malware.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

Alteryx enables the preparation, blending and analysis of data using repeatable workflows, facilitating a faster reporting of analytics for deeper BI insights

Amazon Forecast is a fully managed, machine learning service by AWS, designed to help users produce highly accurate forecasts from time-series data.

Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse

Adobe InDesign is a desktop publishing software application.

Adobe Photoshop is a webtop application for editing images and photos online.

NVIDIA designs graphics processing units for the gaming and professional markets, as well as system on a chip units for the mobile computing and automotive market.

Teamwork is a cloud-based project management solution that provides businesses functionalities to manage different operations of a project.

Aha! is a cloud-based idea management solution designed to help project managers and R&D teams design product roadmaps and share strategic initiatives.

Cascade brings planning, execution, dashboards, and people management into one seamless system with the aim of enhancing business performance.

ShareFile is a secure content collaboration, file sharing and sync solution that supports all the document-centric tasks and workflow needs of small and large businesses. The company also offers cloud-based/on-prem storage, virtual data rooms and client portals. ShareFile is owned by Citrix Systems

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Igloo is a digital workplace platform, connecting their people with the information they need to do their best work. They help fast growing businesses and large enterprises succeed by improving the way people communicate and share knowledge. The cloud platform is flexible, configurable, and easy to use even for the most non-technical person.

Amazon Batch is a fully managed batch processing service offered by AWS. It enables developers, engineers, and scientists to easily and efficiently run hundereds of thousands of batch computing jobs on AWS.

Amazon Drive, formerly known as Amazon Cloud Drive, is a cloud storage application managed by Amazon. The service offers secure cloud storage, file backup, file sharing, and photo printing services.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

AWS Lambda is an event-driven, serverless computing platform provided by Amazon as a part of Amazon Web Services. It lets clients run code without provisioning or managing servers.

AWS Organizations allows users to create groups of AWS accounts that you can use to more easily manage security and automation settings.

Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in sup...

Google Cloud Platform is a suite of cloud computing services that enables developers to build, deploy, and scale applications, websites, and services on the same infrastructure as Google.

Amazon Simple Queue Service (SQS) is a fully managed message queuing service that enables developers to decouple and scale microservices, distributed systems, and serverless applications.

AWS Budgets gives users the ability to set custom budgets that alert you when costs or usage exceed (or are forecasted to exceed) the budgeted amount.

JIRA Software enables customer's team at every stage of the application lifecycle. From planning, tracking, launching and reporting.

Microsoft Access is a database management system that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-developmental tools.

Microsoft Power Automate is a unified platform with API- and UI-based automation for enterprise customers, designed to cater for the full spectrum of users from technical to business.

Microsoft SQL Server is a relational database management system used for storing and retrieving data as requested by other software applications.

Microsoft SQL Server Analysis Services, SSAS, is an online analytical processing (OLAP) and data mining tool in Microsoft SQL Server.

Microsoft SQL Server Management Studio (SSMS) is an integrated environment for managing any SQL infrastructure, from SQL Server to Azure SQL.

AT&T is a US-based telecoms company, and the second largest provider of mobile services and the largest provider of fixed telephone services in the US.

Cisco Unified Communications Manager (Unified CM) provides reliable, secure, scalable and manageable call control and session management.

MailChimp list management features help users organize and target their list for sending. They automatically remove bounce backs and unsubscribes from their list.

MailUp is an email and SMS delivery solution. The software allows users to send and design their own promotional, newsletters, transactional emails and SMS, and features database management, email and SMS automation, landing page management, API and integrations.

Microsoft Yammer is a freemium enterprise social networking service used for private communication within organizations.

NewVoiceMedia is the provider of cloud contact center and inside sales software for salesforce sales cloud, service cloud.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

AWS Step Functions is a serverless function orchestrator that makes it easy to sequence AWS Lambda functions and multiple AWS services into business-critical applications.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

CA Ideal (interactive development environment for an application life) is a programming language developed for CA Datacom commands for web enablement of mainframe products.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

jQuery UI is a curated set of user interface interactions, effects, widgets, and themes built on top of the jQuery JavaScript Library.

Visual Studio is an integrated development environment used to develop computer programs.

Campaign Monitor is the leading provider of professional grade email marketing and automation software for growing businesses.

Hikvision provides video surveillance equipment for civilian and military purposes

Proofpoint provides cloud-based email security, e-discovery and compliance solutions for companies to protect sensitive business data.

Symantec provides cybersecurity software and services.

Criteo serves personalized online display advertisements to consumers on behalf of e-commerce companies.

Magento provides e-commerce software and platform solutions worldwide.

Salesforce's Desk.com is a cloud customer support solution with features including agent console, knowledge base and multi-channel support.

Expedia is an online travel company that helps travelers easily plan and book their whole trip with the widest selection of vacation packages, flights, hotels, vacation rentals, rental cars, cruises, activities, attractions, and services.

Interactive Intelligence is a global leader of cloud services for customer engagement, communications and collaboration designed to help businesses worldwide improve service, increase productivity and reduce costs.

Mobilize is an all-in-one membership management platform.

Tripadvisor is an online travel agency that assists customers in gathering travel information with user-generated content like posting reviews, opinions of travel-related content and engaging in interactive travel forums. It also offers online hotel reservations and bookings for transportation, lodging, travel experiences, and restaurants

Wipro Limited is a global information technology, consulting and business process services company.

Equifax collects, organizes, and manages various financial, demographic, employment, and marketing information.

Fidelity International offers investment solutions and services and retirement expertise

PwC focuses on audit and assurance, tax and consulting services.

GoPayment is a payment management and mobile payment gateway allowing vendors to process credit card transactions via mobile application. The mobile payment platform uses a credit card reader plugin enabling users to processGoPayment amounts and request customer electronic signatures via a touch sensitive screen.

TurboTax is mobile-friendly tax preparation software that guides users step-by-step to receive their maximum tax refund for federal & state income tax returns.

Final Cut Pro X is a professional non-linear video editing application published by Apple Inc

LexisNexis offers content-enabled workflow solutions in the legal, risk management, corporate, government, accounting, and academic markets.

Microsoft Office is a suite of desktop productivity applications and client and server software designed for data analysis, presentations and numeric manipulations.

MRI Software is a real-estate management software company that provides real estate and investment management software solutions to real estate owners, investors, and operators.

REDCap is a browser-based, metadata-driven EDC software and workflow methodology for designing clinical and translational research databases.

Trulia is an American online real estate marketplace

Xerox suite is set of products used for business process services and document management.

Microsoft Azure provides tools and services to help the reach and scale to a global audience with cloud gaming services.

Verisign is a domain name registry solution designed for network security professionals. It enables users to access authoritative registries .com, .net, .name, .cc, and .tv domain names, map active second-level domain names with the Internet Protocol (IP) addresses of the name server for the domain name, manage and protect the DNS infrastructure, choose domain names in top-level domains (TLDs), and find registrars to register or renew domain names.