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Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

View Top Employees from Initiative
Revenue $10 billion
Employees 4,667 (4,667 on RocketReach)
Founded 1975
Address 100 West 33rd 4th Floor, New York, New York 10017, US
Phone +61 2 8586 2000
Fax (212) 605-7200
JavaScript, HTML, Twitter +163 more (view full list)
Category Advertising & Marketing, Media Services, Business Services, Communications Planning, Interactive, Digital, Market Research, Consulting, Sports & Entertainment, Cultural Communications, Client Advice, Communications Design, Social, Mobile, Partnerships, Search, Innovation, Analytics
SIC 73, 731
NAICS 541810, 54, 62, 624, 6241, 5418, 541, 54181

Initiative Questions

The Initiative annual revenue was $10 billion in 2023.

Daniel Rubin is the CFO of Initiative.

4,667 people are employed at Initiative.

Initiative is based in New York, New York.

The NAICS codes for Initiative are [541810, 54, 62, 624, 6241, 5418, 541, 54181].

The SIC codes for Initiative are [73, 731].

Initiative Email Format

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The most common Initiative email format is [first].[last] (ex., which is being used by 67.7% of Initiative work email addresses.

Other common Initiative email patterns are [first_initial][last] (ex. and [first][last] (ex. In all, Initiative uses 8 work email formats.

Initiative Email Formats and Examples

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