Freshmade Information

Portfolio segmentation, pack architecture, freshness perceptions, taste, transparency, trust. The CPG food space is complex, with regulatory limitations, and a myriad of factors that influence consumer purchase decisions. As a design driven agency for CPG food brands, we’ve spent years in focus groups and grocery aisles gaining insights and learnings on consumer tendencies and preferences. That intelligence, along with piercing creativity and a hunger to be the best, has made us a force for brands looking to thrive in the new food revolution.