Diffine Competitors

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born. Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We’re more than pretty packaging. We produce great products with smart ingredients and we’ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals—they’re already pretty without it! Too Faced makeup is so much more than a little color on your face. It’s a mood booster, a best friend and a powerful ally. So be a star, shimmer it up, shine it up and take over the world! Create your own looks;

NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.

e.l.f. is for every eye, lip and face. And everything we do starts with yours. Since 2004, e.l.f. Cosmetics has hustled to make the best of beauty accessible to all by making high-quality products at get real prices—all formulated 100% vegan and cruelty-free, worldwide. Because kindness is chic and we believe in guilt-free play with major pay-off. We’re here for the minimalists, maximalists and every look in between. We’ve got a gloss for every mood and skincare game-changers for every day. Plus, we think how-tos should feel more like why-nots? This is instant access to the best of beauty—all the thrills with no velvet ropes. (And no BS—AKA beauty secrets.) All backed by serious research you’ll find in the best luxury brand labs. Because everyone should be able to own their beauty without compromise. Welcome to the beauty-verse. We think you’re #elfingamazing.