e.l.f. Cosmetics Information

e.l.f. is for every eye, lip and face. And everything we do starts with yours. Since 2004, e.l.f. Cosmetics has hustled to make the best of beauty accessible to all by making high-quality products at get real prices—all formulated 100% vegan and cruelty-free, worldwide. Because kindness is chic and we believe in guilt-free play with major pay-off. We’re here for the minimalists, maximalists and every look in between. We’ve got a gloss for every mood and skincare game-changers for every day. Plus, we think how-tos should feel more like why-nots? This is instant access to the best of beauty—all the thrills with no velvet ropes. (And no BS—AKA beauty secrets.) All backed by serious research you’ll find in the best luxury brand labs. Because everyone should be able to own their beauty without compromise. Welcome to the beauty-verse. We think you’re #elfingamazing.