Diecast Legends Information

Diecast Legends, founded by Christopher Paul, is one of the world's largest sellers of diecast models. efore getting into the diecast business, Christopher worked in advertising and marketing, having been a director of Saatchi and Saatchi, and later the head of advertising for Shell UK. e decided to set up his own advertising business and, as luck would have it, one of his first clients was a model car distributor called Amerang. The first model he advertised on his own behalf was a 1:18 Kyosho replica of a Mini Cooper that Christopher had signed by John Cooper. It was a model he purchased from St. Martin's Accessories in St. Martin's Lane near Covent Garden in London (a business he later effectively took over). This was in early 1993. When the Ayrton Senna Racing Car Collection was launched by Minichamps in 1994, Christopher's client, Amerang, asked him if he could market it exclusively in the UK by mail-order.