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WIT is training. Founded in 2014 by Sam Kitching and Daniel Williams, WIT has been influential in shaping the fitness landscape and fostering a community driven by passion, progress, and purpose. Now focusing on designing performance training apparel, WIT is inspired by training not just as a path to fitness but as a powerful means of personal and community growth and its capacity to change lives. Through partnerships with like-minded brands and individuals, WIT has built and will continue to build a diverse and vibrant community. With a progressive and committed attitude to enhancing the training experience for all, WIT is dedicated to inspiring new audiences and celebrates the evolution of the sports culture and methodologies.

WIT Fitness Questions

The WIT Fitness annual revenue was $5.7 million in 2026.

Daniel Williams is the Owner and Co-Founder of WIT Fitness.

9 people are employed at WIT Fitness.

The NAICS codes for WIT Fitness are [71, 7139, 713].

The SIC codes for WIT Fitness are [799, 79].

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