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Annie's is a direct-to-consumer privately-owned company. Its products — including magazines, kit and book clubs, online videos, digital content, patterns, supplies and TV programming— are targeted to home and family interests, including crafts, nostalgia and home décor. It is part of the third-generation Muselman family business located in Berne and Fort Wayne Indiana

Annie's Questions

The Annie's annual revenue was $24.4 million in 2026.

Derek Schroeder is the Director of Ecommerce of Annie's.

34 people are employed at Annie's.

Annie's is based in Berne, Indiana.

The NAICS codes for Annie's are [511, 513, 5111, 51].

The SIC codes for Annie's are [272, 27].

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