Alkarma Information

Alkarma is dedicated to developing and disseminating positive messages for community change through its outreach programs. The creation of the outreach division came about through the training of parents and child caregivers in the Alam Simsim Parental Outreach Program. Throughout the program, over 65,000 mothers/child caregivers were trained, as well as 2,400 primary school teachers and 1,400 nursery teachers. They were trained in the areas of health and hygiene, child development, and home and road safety for the child. The training consisted of teaching the parents / child caregivers on the main ideas in the above topics, as well as how to use teaching aids and the Alam Simsim television program to improve the lives of their children. Alkarma also developed the outreach component of the Child Media Program, in partnership with Plan Egypt, National Council for Childhood and Motherhood, The American University in Cairo, and was funded by Nokia and SIDA. This program targeted the youth themselves; children from 12 - 18 years of age from poor and marginalized communities. These youths were trained in media skills, child rights, training of trainers, and leadership and mentoring. Alam Simsim Parental Training and Outreach Program As mentioned above, this program aims to train mothers and child caregivers in different areas to better the lives of children in the communities in which the program took place. Alkarma focuses on the development activities set up by NGOs, and the company gives a top priority for programs and development projects which do not deal with the child directly, but which are intended to assist the various groups that deal with the child on a daily basis. The company provides specialized training for leaders in the community to work as field facilitators, providing educational materials and a carefully crafted curriculum to follow. Alkarma also provides financial support in the form of grants to organizations and NGOs to help them implement the development programs and projects. Since the beginning of 2003, the program dealt with the projects that provided training and awareness of different subjects to parents and child caregivers, focusing mainly on:" Primary health topics and issues of personal hygiene." Proper nutrition for children, and the importance of healthy food." Various vaccinations to maintain the health of the child.