WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.
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WYFF 4 Questions
The WYFF 4 annual revenue was $12.8 million in 2026.
Blake Bridges is the President and General Manager of WYFF 4.
82 people are employed at WYFF 4.
WYFF 4 is based in Greenville, South Carolina.
The NAICS codes for WYFF 4 are [51, 515, 5151, 516].
The SIC codes for WYFF 4 are [48, 483].
Top WYFF 4 Employees
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Blake Bridges
President and General Manager at WYFF 4
Greer, SC, US12 -
Will Dillard
News Director at WYFF 4
Greenville, SC, US5+5+ -
Greg Tuggle
Director of Engineering at WYFF 4
Simpsonville, SC, US3 -
Kelly Hoffman
Creative Services Director at WYFF 4
Greenville, SC, US15+ -
Andrew Disper
General Sales Manager at WYFF 4
Greenville, SC, US23 -
Mike Giordano
Financial Commentator at WYFF 4
Greenville, SC, US45+ -
Aaron Baker
Morning Anchor and Reporter at WYFF 4
Greenville, SC, US24 -
Marc Whiteman
Sports Director at WYFF 4
Greenville, SC, US11 -
William Hendrix
IT Manager at WYFF 4
Simpsonville, SC, US15+ -
Jenni Williams
Executive Producer of Special Projects at WYFF 4
Simpsonville, SC, US21
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