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WOM guide is a comprehensive and unique online food magazine and restaurant guide. It features over 2,000 restaurants in Hong Kong, and its members log on to WOMguide.com to share opinions on the restaurants they have experienced. WOMguide.com also provides access to detailed information, ratings + reviews of these restaurants. As Hong Kong’s only dining guide based on the opinions of everyday people who enjoy food, WOMguide.com has the advantage of authenticity: it’s local, it’s run by local experts, and it’s a community for all variety of local foodies. WOMguide.com's online magazine features restaurant reviews written by professional critics, interviews with leading chefs, and seasonal food articles, while the Ask a Chef section allows members to send in cooking questions to a group of professional chefs. WOMguide.com allows people to stay abreast of the latest restaurant news, as well as up-to-date promotions. It offers a true insight into what’s the talk of the town and is a community for all variety of local foodies. WOMguide.com is available on the move with WOMobile – a mobile-friendly version. You can search for your favourite restaurant just as you would on the full version website. On WOMobile, foodies can share their dining experience by writing reviews and uploading photos – anytime, anywhere. The bestseller annual WOM guide printed dining guide book, now in its fifth edition, is available in leading bookshops throughout the city. It is Hong Kong’s only dining guide based on the opinions of everyday people who love food and has the advantage of authenticity – it’s written by the people for the people. WOM guide was founded by Fergus Fung and Samanta Pong, whose passion for good food inspired the concept. They wanted to create an “in the know” resource for discerning foodies. The company has been awarded the 2010 SME Entrepreneurship Award presented by The Hong Kong Chamber of Small and Medium Business Limited.

WOM Guide Questions

The WOM Guide annual revenue was $4 million in 2026.

WOM Guide is based in Hong Kong, Central and Western.

The NAICS codes for WOM Guide are [511, 51112, 51, 5111, 513, 511120].

The SIC codes for WOM Guide are [272, 27].

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