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Wirecutter is the best product recommendation service in the U.S. We care deeply about obsessively testing and researching thousands of products every year to recommend the best of everything, saving readers time and stress in figuring out what to buy. Whatever sort of thing you need—tableware or TV or air purifier—we make shopping for it easy by telling you the best one to get. Our recommendations are made through vigorous reporting, interviewing, and testing by teams of veteran journalists, scientists, and researchers. We pride ourselves on following rigorous journalistic standards and ethics, and we maintain editorial independence from our business operations. Our recommendations are always made entirely by our editorial team without input from our revenue team, and our writers and editors are never made aware of any business relationships.

Wirecutter Questions

The Wirecutter annual revenue was $2.6 billion in 2026.

Leilani Han is the Executive Director, Commerce of Wirecutter.

5 people are employed at Wirecutter.

Wirecutter is based in New York, New York.

The NAICS codes for Wirecutter are [51].

The SIC codes for Wirecutter are [271, 2711, 27].

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