Sr. Account Executive @ (March 2020 - January 2024)
Adjunct Instructor - Marketing Research @ (August 2018 - January 2022)
Vice President @ (May 2018 - March 2020)
Sr. Director of Marketing Research @ (September 2016 - April 2018)
VP, Client Engagement @ (April 2016 - September 2016)
Vice President, Insights @ (October 2012 - April 2016)
Director, Client Services @ (March 2009 - October 2012)
Sr. Insights Manager @ (March 2007 - March 2009)
Professional Chapters Council @ (July 2013 - June 2016)
Past-President @ (January 2007 - July 2013)
Marketing and Management @ (January 2005 - December 2007)
Will Krieger Education
University of Cincinnati College of Business
MS (2012 Graduate Student of the Year)
2010-2012
The University of Georgia
Marketing Research Certification (Marketing Research)
2007-2008
University of Cincinnati Carl H. Lindner College of Business
B.S. (UC Rugby Football)
2001-2005
Will Krieger Skills
Qualitative & Quantitative Research Methodologies
Brand Strategy
Innovation Strategy
Product Research
Marketing Research
Marketing Strategy
Innovation
Segmentation
Product Development
Brand Equity
Consumer Insights
Qualitative Research
Design Thinking
Customer Insight
Marketing Management
Marketing Communications
Consumer Behaviour
Strategy
Marketing
Consumer Insight
Leadership
Direct Marketing
Online Marketing
Brand Development
Digital Strategy
Market Planning
Market Research
Competitive Analysis
Digital Marketing
Advertising
Integrated Marketing
Support
Interactive Marketing
Advertising Research
Online Advertising
Entrepreneurship
Focus Groups
Google Analytics
Creative Direction
Email Marketing
Analytics
Brand Management
Brand Architecture
Will Krieger Summary
Will Krieger, based in Cincinnati, OH, US, is currently a Vice President | Owner at The Directions Group. Will Krieger brings experience from previous roles at The Directions Group, University of Cincinnati and Research America, Inc.. Will Krieger holds a 2010 - 2012 MS in 2012 Graduate Student of the Year @ University of Cincinnati College of Business. With a robust skill set that includes Qualitative & Quantitative Research Methodologies, Brand Strategy, Innovation Strategy, Product Research, Marketing Research and more. Will Krieger has 4 emails and 1 mobile phone numbers on RocketReach.
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