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Blythe McLean Location
Winston-Salem, NC, US
Blythe McLean Work
2021 -now Vice President, Client Service @
2007 -2021 Vice President, Social Research @
2003 -2007 Account Executive @
2002 -2003 Director Of Communications @
Blythe McLean Education
The University of North Carolina at Chapel Hill
BA (Journalism & Mass Communication)
1998-2002
Blythe McLean Skills
Social Media Monitoring
Market Intelligence
Questionnaire Design
SMO
Competitive Intelligence
Quantitative Research
Brand Equity
B2b Marketing
Advertising Research
Social Media Marketing
Product Innovation
Market Research
Competitive Analysis
Data Mining
B2b
Client Services
Consumer Insights
Report Writing
Leadership
Focus Groups
Research
SPSS
Brand Architecture
Ethnography
Brand Management
Sales
Marketing Communications
Research Design
Consumer Behaviour
Primary Research
Client Service
Analytics
Consumer Insight
Consumer Behavior
Brand Development
Online Communities
Customer Insight
Marketing Research
Strategic Planning
Quantitative Analytics
Business Insights
Integrated Marketing
Social Media
Marketing
Data Collection
Survey Design
Creative Problem Solving
Qualitative Market Research
Qualitative Research
Online Research
Survey Research
Marketing Strategy
Shopper Marketing
Market Analysis
Data Analysis
Blythe McLean Summary
Blythe McLean, based in Winston-Salem, NC, US, is currently a Vice President, Client Service at The Directions Group. Blythe McLean brings experience from previous roles at Bellomy, Mullen and CIC Wealth. Blythe McLean holds a 1998 - 2002 BA in Journalism & Mass Communication @ The University of North Carolina at Chapel Hill. With a robust skill set that includes Social Media Monitoring, Market Intelligence, Questionnaire Design, SMO, Competitive Intelligence and more. Blythe McLean has 3 emails and 1 mobile phone numbers on RocketReach.
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