Whatfix is the AI-native Digital Adoption Platform built for the modern enterprise. It helps organizations close the adoption gap by enabling users to use software effectively in the flow of work, while providing visibility into where users struggle. Whatfix delivers a unified platform that combines in-app guidance (DAP), hands-on simulation training in a risk-free environment (Mirror), and adoption analytics (Product Analytics) to create a continuous adoption loop. Powered by ScreenSense engine, the platform understands user context and intent to deliver real-time guidance, personalized training, and actionable insights. With this approach, enterprises can accelerate time-to-proficiency, standardize workflow execution, improve data accuracy, reduce support tickets, and maximize the ROI of their digital investments across complex enterprise applications.
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The Whatfix annual revenue was $125.8 million in 2026.
Vara Kumar Namburu is the Co-founder, Head of R and D of Whatfix.
910 people are employed at Whatfix.
Whatfix is based in San Jose, California.
The NAICS codes for Whatfix are [541, 518, 54, 541511, 54151, 51, 5415].
The SIC codes for Whatfix are [737, 73].