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Appcues is a customer engagement platform that helps marketing and product teams turn the product customers already live in into the best place to reach, encourage, and engage them. Acquisition keeps getting more expensive and less predictable. The best untapped growth for your business is already inside your product, but the customer relationship lives between functions. When marketing, product, and success work separately, your users are the ones who feel it. Appcues reads what your customers do, the truest signal of who they are and what they need. Then, Appcues turns it into the next right move: a personalized, behavior-triggered campaign, delivered right where they already are in the moment that matters. Teams use Appcues to run the whole relationship as one motion — awareness, adoption, advocacy, and innovation — so customers get valued, feel valued, and keep coming back: - Improve customer engagement across the lifecycle - Send the right message to the right person at the right moment - Make smarter decisions with analytics and AI recommendations Over 1,000 companies trust Appcues, including Adobe, Hubspot, Salesforce, Wayfair, and Equifax. On average, customers see a 13.6% lift in activation, 14.3% more feature adoption, and 6% higher net revenue retention. As one of the companies that helped build product-led growth, we’ve learned the product can’t grow alone. It needs a team behind it, showing up at the right moment, season after season. Build experiences that move people. Appcues.com.

Website https://www.appcues.com
Revenue $15.1 million
Funding $44.3 million
Employees 67 (63 on RocketReach)
Founded 2013
Address 177 Huntington Ave Ste 1703, PMB 94414, Boston, Massachusetts 02115, US
Phone +1 314-956-2856
Technologies
Industry Software, Software Development, Custom Software & Technical Consulting, Predictive Analytics, Artificial Intelligence, Data and Analytics, Product Management, SaaS, UX Design, Design
Web Rank 218624
Web Visits 229880
Keywords User Engagement Platform, Engagement Platform, No Code Platform, Onboarding Software, Saas Growth, Product Adoption, User Activation, Digital Adoption, In App Guidance, User Experience Ux, User Experience Improvement, Customer Onboarding, Customer Experience Cx, Growth Hacking
Competitors WalkMe™, Gainsight, Intercom, Whatfix, Pendo.io, Mixpanel, Heap, Userpilot, Userlane, InAppStory +32 more (view full list)
SIC SIC Code 737 Companies, SIC Code 73 Companies
NAICS NAICS Code 5112 Companies, NAICS Code 51 Companies, NAICS Code 513 Companies, NAICS Code 511 Companies

Appcues Questions

The Appcues annual revenue was $15.1 million in 2026.

Ryan Barry is the CEO of Appcues.

63 people are employed at Appcues.

Appcues is based in Boston, Massachusetts.

The NAICS codes for Appcues are [5112, 51, 513, 511].

The SIC codes for Appcues are [737, 73].

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