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Mixpanel is a digital analytics platform that allows anyone to get answers from their customer and business data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel. Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, Yelp, Zalora, BuzzFeed, eToro, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore. For more information, visit: http://www.mixpanel.com

Website https://mixpanel.com
Revenue $96.6 million
Funding $94.4 million
Employees 553 (462 on RocketReach)
Founded 2009
Address 1 Front Street, Floor 28, San Francisco, California 94111, US
Phone (415) 688-4001
Technologies
Industry Software, Software Development, Software Development & Design, Analytics, Media and Information Services (B2B), Data Analytics, Data and Analytics, Business/Productivity Software, Data Mining, Mobile, Mobile Analytics, SaaS, Data Visualization, A/B testing, Web Browsers, Internet Services
Keywords Event Analytics, Customer Analytics, Product Analytics, Real-Time Analytics, User Behavior Analytics, Digital Analytics, Data Visualization, Data Analytics Platform, Marketing Analytics, Web Analytics, Analytics Platform, Revenue Analytics, Customer Engagement, Data Dashboards, Business Analytics, Interactive Dashboards, Audience Analytics, Conversion Rate Optimization, Predictive Analytics, Cohort Analysis
Competitors Google, Adobe, UserTesting, Amplitude, Pendo.io, Heap, Looker, Segment, Appcues, Kissmetrics +39 more (view full list)
SIC SIC Code 73 Companies, SIC Code 737 Companies
NAICS NAICS Code 56152 Companies, NAICS Code 561520 Companies, NAICS Code 561 Companies, NAICS Code 56 Companies, NAICS Code 5615 Companies

Mixpanel Questions

The Mixpanel annual revenue was $96.6 million in 2026.

Jennifer Taylor is the CEO of Mixpanel.

462 people are employed at Mixpanel.

Mixpanel is based in San Francisco, California.

The NAICS codes for Mixpanel are [56152, 561520, 561, 56, 5615].

The SIC codes for Mixpanel are [73, 737].

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