Voicetrak Information

Voicetrak provides critical intelligence to advertisers who fight their marketing battles locally – in each market where they compete. For over 25 years, these companies have consulted Voicetrak’s reports before making important ad spending and budget allocation decisions. Voicetrak’s signature product is its ad spending study which tracks what advertisers are spending in the local markets where they compete. For advertisers, the Voicetrak advantage begins with the superior methodology it employs to create its reports. Voicetrak’s data comes directly from the media who report what their advertisers actually spent – not estimates. No one provides a more accurate picture of an advertiser’s share of voice. Voicetrak’s advantage to local advertisers comes also from the breadth and depth of its coverage. Voicetrak covers 210 media markets allowing Voicetrak to help advertisers whose trade area includes both large and small markets. Voicetrak surveys all of the major types of media local advertisers use including TV, radio, local cable, out-of-home, as well as newspapers (dailies and weeklies), magazines and business journals. Voicetrak reports also provide visibility of every advertiser – not just the largest spenders, so even up and coming advertisers show up before they have a chance to surprise the market. When understanding the entire ad spending dynamics in a market is important, advertisers count on the depth of coverage that only Voicetrak provides. Print creative monitoring is another service Voicetrak provides. Companies like Verizon Wireless use this service to keep close tabs on their competitors’ advertising message and promotional offers. Voicetrak can monitor virtually any print publication in the U.S. It even offers same day reporting so a company can respond immediately to competitors’ moves. Print monitoring is another way Voicetrak helps companies get the competitive intelligence they need in each local market where they compete.