Vividata Information

Vividata provides a deep, real-life view of how Canadians think, behave, and engage with media, brands, and each other by combining robust, reliable data with strategic analysis. Vividata delivers insights that go beyond what happened to explain why it happened and what to do next. Our data reflects the diversity of Canadians across demographics, lifestyles, regions, and cultures. Used by media owners, agencies, marketers, researchers, and analysts across Canada, Vividata supports planning, targeting, strategy, and measurement in a cross-platform, cross-media world. As a collaborative, member-based organization, Vividata blends the art and science of data collection and analysis to provide accessible, flexible, and actionable insights that reflect real Canadian lives.